The engagement rate on Instagram shows the level of involvement of your subscribers with your publications, photos, videos and stories.
The more your followers or Instagram users react to your posts, the higher your engagement rate.
In general, the more your profile has subscribers, the lower your engagement rate.
There are several formulas to calculate the engagement of your subscribers on your profile.
The elements taken into account in the calculation are:
- the number of interactions (likes + comments + backups).
- organic reach (if you have a professional account).
- number of Buy 10000 Instagram followers.
The calculation of the engagement rate per publication allows you to understand how Instagram works for your profile, what types of content, filters, places, type of photo or video work best for your profile.
You can calculate your rate based on the type of profile you have which I find pretty good. Do not forget that pro accounts on Instar give you the possibility of having access to statistics and therefore offer you a better understanding of the reaction of your subscribers with your content:
Let's take an example to calculate your engagement for a publication on a pro Instagram account:
- ️101 likes + 18 comments + 10 saves = 129
- ️Divided by the scope of the publication (790) = 0.163
- EnfinAnd finally you multiply by 100.
- The rate is 16.32%.
The above formula is less precise but more suitable for a personal account which does not have access to the statistics of a professional profile. Here we only take into account likes + comments divided by the number of followers of the account.
- 101 likes + 18 comments = 119.
- ️Divided by the number of subscribers (1500) = 0.163.
- EnfinAnd finally you multiply by 100.
- The rate is 7.93%.
To calculate your overall commitment for your account, all you have to do is take the rates of the last 9 publications and do an overall average.
This will give you overall engagement on your profile.
AUTOMATIC ENGAGEMENT RATE CALCULATIONThere are many sites that allow you to calculate engagement without having to do the calculations yourself.
Everyone using their own formula I recommend that you understand which is the one used on the site.
You can visit the most famous sites:
THE IMPORTANCE OF ENGAGEMENTThis statistic is used to assess the success of your campaigns or your content on Instagram. This allows you to determine:
- Your organic reach
Your visibility depends on the interactions of your subscribers on your publications. If you want to have followers on Instagram on a regular basis, you have to monitor your engagement rate very closely to know if your audience is interested in what you show them. - The interest of your audience.
The more your content on Instagram attracts a targeted audience, the more likely it is to generate engagement. Reviewing engagement on each post can help you identify the topics, messages and photographs that most interest your audience. - The relevance of a brand.
Tracking your engagement rate over time can help your brand stay relevant, even as your audience grows and feelings change. - The value of your profile.
When you enter into partnerships with other accounts, your engagement rate will serve you as a bargaining chip because it is more profitable to work with a profile that has a reactive audience and participates in the conversation than an audience that does not react. .
If you have a small account and you do not know where to start to start capturing an audience, then do not hesitate to read Applications and Buy Instagram followers cheap.